To understand better the extent to which behavior change is already built into World Bank Group practices, IEG developed a new framework for Evaluating Behavior Change in International Development Operations. The underpinnings of the framework are rooted in research – both, standard neoclassical economics and behavioral economics – that shows behavior change is dependent on communication; information and incentives; social factors; and psychological factors. Which is why it is called CrI2SP.
By putting people at the center of the development process, we start to understand why they choose what they do and the constraints they face.
Source: Putting Behavior Change at the Center of Development and Evaluation | Independent Evaluation Group
Filed under: Evaluation 
